Couvoir Amar: how digital presence multiplied inquiries by 30
From zero to 900 inquiries a month in under a year. Here's how Couvoir Amar, a Senegalese poultry hatchery, transformed its business with a professional website and a targeted SEO strategy.
Idrissa Guiro
Lika Groupe · Dakar
Couvoir Amar is a poultry hatchery based in Senegal that sells day-old chicks and fertilized eggs. Before we got involved, their business ran entirely on word of mouth — effective, but limited.
The context
Zero digital presence. No website, no active Facebook page, no visibility on Google. Growth had stalled despite an excellent product and satisfied customers.
The solution
- A professional website with a product catalog, pricing and an order form
- Targeted SEO for local poultry search terms ('hatchery Senegal', 'day-old chicks Dakar')
- A Facebook page with photos of the farm and customer testimonials
- A Google Business Profile listing with a precise location
Results after 8 months
From 30 inquiries a month to 900. The business had to hire additional staff to keep up with demand generated by its digital presence.
Lessons from this case
The product was already excellent before we got involved. What was missing was visibility. Digital didn't create the value — it made that value accessible to thousands of potential customers who were searching for exactly this product.
Key takeaway
The best offer in the world won't sell if nobody can find it. For a local business with a good product, digital presence is the fastest growth lever available.
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