E-commerce Pure Players
E-commerce Store Design for Pure Players
A pure player has no physical store to fall back on: the website is the entire business. We design online stores built to sell — a clear catalog, a simple checkout flow, payment methods suited to your market — and built to hold up as traffic grows.
Most — Share of local e-commerce traffic coming from mobile devices
The problem
What's holding you back today
01
The website is the only point of sale
Unlike a business with a physical storefront, a pure player loses a sale at every friction point in the buying journey: a slow page, a complicated checkout, an incomplete product page. Every detail of the site has a direct impact on revenue.
02
Local payment methods that need to be integrated properly
Mobile money and other local payment solutions are often buyers' first choice, ahead of international bank cards. A checkout flow that doesn't natively support them loses customers at the last moment.
03
A catalog that grows fast, an organization that must keep up
A few dozen SKUs at launch can become several hundred within months. Without well-thought-out categorization and search from the start, the catalog quickly becomes hard to navigate for customers and hard to manage internally.
Our response
What we put in place
Structured, scalable catalog
A category structure designed to absorb catalog growth, with search and filters by product attribute.
Simplified checkout flow
A path from cart to payment cut down to the essentials, to limit drop-off at every step.
Integrated mobile and local payments
Mobile and local payment solutions integrated alongside bank cards, so you don't lose buyers who don't use the latter.
Complete product pages
Photos, description, availability: every product page is designed to answer buying objections before they're even raised.
Order tracking and self-managed catalog
A back office that lets you add products, track orders and manage stock without depending on a developer.
The method
How it works
01
Catalog and market scoping
We identify your product categories, projected volumes and the payment methods your customers expect.
02
Store structuring
Setting up the category tree, standard product page templates and the checkout flow.
03
Payment integration
Connecting the mobile and card payment solutions suited to your market.
04
Catalog import
Importing or entering your initial product catalog, ready for the store's opening.
05
Launch and follow-up
Going live, then support to fine-tune the checkout flow once real early orders come in.
References
Clients who trusted us
I’m Technology
Arduino, Raspberry Pi and ESP32 boards, sensors and robotics.
Online shop
Gnagnastore
Online shop — catalogue, orders and mobile payment.
Online shop
Nodeen Group
2,500 products catalogued and available for sale within 6 weeks.
2,500 products
Related services
The levers to activate for this industry
Frequently asked questions
The questions we are asked most often about this industry.
Local mobile money and bank cards are integrated first; other solutions can be added depending on your market and volumes.
Yes, each product can have tracked stock, with availability displayed automatically to customers.
Yes, adding, editing and removing products is done through a simple back office, with no technical skills required.
The architecture is sized to absorb one-off traffic spikes from a campaign or a product launch.
Yes, a dashboard lets you track orders, their status and key sales statistics.
Yes, every product page is structured to be properly indexed by search engines — an important lever for a pure player's organic traffic.
Free digital audit
A complete review of your current online presence — website, search rankings, social media — and the priorities for improving it. No commitment.
Reply within 24 hours