Advertising campaigns
Reach your customers where they are
Google Ads, Facebook and Instagram Ads — we manage your campaigns end to end: strategy, visual creation, tracking and reporting. Every CFA franc invested is tracked.
The problem
A poorly managed ad budget delivers nothing
Three common mistakes that drain an ad budget with no results.
01
Launching a campaign without precise targeting is spraying wide
An audience that is too broad dilutes the budget on people who are never in a buying mindset — lots of impressions, few results.
02
Without regular reporting, there is no way to know what pays off
Without tracking impressions, clicks, conversions and cost per result, you no longer know whether the ad budget is actually working for the business.
03
An audience saturated with repetitive ads tunes out
Running the same visual over and over wears out its effectiveness over time — without regularly tested variants, the conversion rate collapses.
The platforms we master
Reach people actively searching for your products and services on Google. The most direct channel to capture buying intent.
- Search (text ads on Google)
- Display (banner ads across the web)
- YouTube Ads
- Shopping (for e-commerce)
Over 3 million active Senegalese users on Facebook. Targeting by age, location, interests and behaviours — surgical precision.
- Facebook & Instagram Feed
- Stories & Reels
- Lookalike audiences
- Retargeting
The B2B platform par excellence. Targeting by job title, industry, company size — ideal for generating qualified leads among decision-makers.
- Sponsored Content
- Message Ads
- Lead Gen Forms
- Dynamic Ads
The world’s second-largest search engine. Your video messages reaching ultra-targeted audiences by interests and behaviours.
- In-stream (before video)
- Bumper Ads (6 sec)
- Discovery Ads
- Overlay Ads
Our approach
Precise targeting
City, neighbourhood, age, interests, buying behaviours. Your ads are seen only by qualified prospects.
Visual creation
Our designers create the visuals, banners, carousels and videos suited to each ad format.
A/B testing
Several versions tested in parallel. We keep what performs, we cut what does not convert.
Monthly reporting
A complete report: impressions, clicks, conversions, cost per result. You know exactly where every CFA franc goes.
Continuous optimisation
Daily campaign monitoring, bid and targeting adjustments to maximise ROI.
Controlled budget
You set the maximum budget. No surprises — we manage your ad spend with rigour.
Launch your campaigns in self-service
ads.likagroupe.com — Our self-service ad management platform. Create, run and optimise your Google Ads and Meta Ads campaigns directly, without a middleman.
- Launch a campaign in under 10 minutes
- Access to real-time performance reports
- Fully controlled budget
- Lika Groupe support available at all times
How it works
A process refined over dozens of campaigns.
01
Audit & goal setting
Analysis of your market, your competitors and your targets. Choosing the most relevant ad platforms.
02
Targeting & visual creation
Building audiences, writing ad copy, creating banners, carousels and videos.
03
Launch & A/B testing
Launching campaigns with several variants tested in parallel to identify what converts.
04
Continuous optimisation
Daily monitoring, bid and targeting adjustments to maximise return on investment.
05
Monthly reporting
A complete report — impressions, clicks, conversions, cost per result — and recommendations for the following month.
Use cases
Campaigns designed for your trade
The right mix of platforms and formats depends on your industry.
Real estate agencies
Retargeting campaigns on visitors to a specific listing, right when buying intent is strongest.
DiscoverE-commercePure-player e-commerce
Shopping campaigns and dynamic catalogue to automatically push the right products to the right audiences.
DiscoverHealthcareClinics & medical practices
Strict geo-targeting and compliant ad creative, to generate qualified appointment bookings.
DiscoverFinanceInsurance & microfinance
Lead Gen Forms to capture qualified prospects without ever leaving the platform.
DiscoverEducationSchools & training centres
Seasonal campaigns timed to enrolment periods, with retargeting of visitors who did not complete their application.
DiscoverIndustry & constructionIndustrial & construction SMEs
LinkedIn Ads to reach purchasing decision-makers directly rather than the general public.
DiscoverYour trade?
The right platform mix depends on your sales cycle. Describe your business, we will build it with you.
DiscoverCase studies
Already benefiting from this service
Your questions
Mobile internet has become the leading mass medium in Senegal, ahead of TV. 14 million internet users, 80% of them on smartphone. Digital advertising — Google, Meta, LinkedIn, YouTube — reaches this audience with a far smaller budget than radio or TV, and with precisely measurable results.
Effective Google Ads and Meta Ads campaigns can start with 50,000 FCFA/month in ad budget. LinkedIn Ads generally requires a higher minimum (around 150,000 FCFA/month) due to the B2B cost per click. Our management fees are on top of this budget. We recommend testing over 3 months to get meaningful data.
It depends on your industry and your goals. On average, our clients see a 30 to 80% increase in inbound leads within 60 days of launching a well-targeted campaign.
It all depends on your target. Google Ads captures intent (someone searching). Meta Ads creates desire (discovery). LinkedIn Ads targets B2B decision-makers. YouTube Ads tells a story through video. For most of our clients, we start with Google + Meta, then add LinkedIn or YouTube depending on results.
Ready to attract more customers?
Describe your target audience and your budget — we will get back to you within 24h.
Free digital audit
A complete review of your current online presence — website, search rankings, social media — and the priorities for improving it. No commitment.
Reply within 24 hours