Higher Education
ESMT
65% of enrolled students now come through digital channels.
- Industry
- Higher Education
- Type of site
- Advanced platforms
- Service
- Digital strategy + SEO
- Year
- 2024
- Students via digital
- 65%
- Google visibility
- ×4
- Year-round recruitment
- 12 mo.
Background
ESMT — the École Supérieure Multinationale des Télécommunications, a regional telecoms and IT school — relied on traditional channels for student recruitment: word of mouth, posters, education fairs. Effective in season, but limited in reach and consistency.
The challenge
“High-school students search for their programmes on Google. We weren't there.”
Our solution
- 1Full listing on SenCampus — school profile, programmes, contact details and photos
- 2Google My Business optimisation and a consistent presence across social media
- 3Targeted visibility campaigns aimed at high-school students and recent graduates across the Dakar area
- 4Monthly performance tracking and ongoing strategic adjustments
Impact
65% of enrolled students now come through digital channels. Recruitment is no longer seasonal — it runs year-round, predictably and measurably.
Our recruitment now runs throughout the year. We no longer depend on the fair season.
Same need?
We can do the same for you.
Our experience in this industry applies directly to your project.
