ESMT
65% of enrolled students now come through digital channels.
Background
ESMT — the École Supérieure Multinationale des Télécommunications, a regional telecoms and IT school — relied on traditional channels for student recruitment: word of mouth, posters, education fairs. Effective in season, but limited in reach and consistency.
The challenge
“High-school students search for their programmes on Google. We weren't there.”
Our solution
01
Full listing on SenCampus — school profile, programmes, contact details and photos
02
Google My Business optimisation and a consistent presence across social media
03
Targeted visibility campaigns aimed at high-school students and recent graduates across the Dakar area
04
Monthly performance tracking and ongoing strategic adjustments
Key results
65%
Students via digital
×4
Google visibility
12 mo.
Year-round recruitment
Impact
65% of enrolled students now come through digital channels. Recruitment is no longer seasonal — it runs year-round, predictably and measurably.
Our recruitment now runs throughout the year. We no longer depend on the fair season.
Marketing Department
ESMT
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