Social media management
An engaged community, a strong brand
Editorial strategy, content creation, scheduling and moderation. We manage your networks consistently while you focus on your core business.
The problem
Silent networks hurt your image
Three realities that weigh on a poorly maintained social presence.
01
A page silent for several weeks loses credibility
A visitor who lands on an account inactive for a month doubts the reliability of the business — even if operations are running perfectly.
02
Replying three days later means losing the customer
On social media, responsiveness is part of the service. A message or comment left unanswered pushes the prospect toward a more available competitor.
03
Posting without an editorial line blurs the brand image
Improvised posts, with no defined themes or tone, give an inconsistent image of the business — the audience no longer knows what to expect.
The networks we manage
Senegal's number 1 social network with over 3 million active users. Ideal for reaching a broad, diverse audience.
- News & promotions
- Events
- Customer service
- Targeted advertising
The network of visuals and inspiration. Ideal for brands with visual products: fashion, food, decor, beauty.
- Product photos
- Stories & Reels
- Lifestyle content
- Influence
The network for professionals and B2B. To establish your expertise and attract business clients.
- Expert content
- Recruitment
- B2B partnerships
- Industry credibility
The new frontier. A young, highly engaged audience. Short-form video — brands that launch early reap the advantage.
- Short videos
- Educational content
- "Behind the scenes"
- Trends
What we do for you
Editorial strategy
Defining themes, posting frequency, tone of voice and goals per network. A clear 3-month plan.
Content creation
Writing copy, creating visuals (photos, designs, infographics), editing short videos and Reels.
Editorial calendar
2 to 5 posts per month per network, including community posts (holidays, local events). You approve every piece of content before it is published.
Community management
Replying to comments and private messages within 24h. Moderation and handling of sensitive situations.
Trend watch
Tracking trends in your industry in Senegal. Responsiveness to relevant news and events.
Monthly reporting
Monthly review: audience growth, reach, engagement, best-performing posts. Strategy adjustments based on results.
How it works
A process refined over dozens of accounts.
01
Audit & editorial strategy
Review of your current networks. Defining tone of voice, themes and goals per network.
02
Calendar & content creation
A 3-month editorial plan, copywriting, visual creation and video editing. You approve every piece of content before it is published.
03
Publishing & community management
Regular posting according to the calendar. Replying to comments and private messages within 24h.
04
Reporting & adjustments
Monthly review of audience growth and engagement. Strategy recalibration based on results.
Use cases
A social presence designed for your trade
Every audience gathers on different networks.
Hotels, restaurants & tourism
Regular visuals of your dishes, rooms or experiences to build desire and generate direct bookings.
DiscoverRetailCraftspeople & shops
Showing the craft behind the scenes and new products to build loyalty with a local customer base.
DiscoverEducationSchools & training centres
Showcasing school life, student results and enrolment periods to parents and prospective students.
DiscoverReal estateReal estate agencies
Publishing available properties with polished visuals and building trust before the first contact.
DiscoverInstitutionsNGOs & institutions
Communicating on field actions and results achieved, essential for credibility with partners and funders.
DiscoverYour trade?
Every audience has its preferred networks. Describe your business, we will propose the right strategy.
DiscoverCase studies
Already benefiting from this service
ESMT
Higher Education
65% of enrolled students now come through digital channels.
Sensoft
IT & Software
360° solution — website overhaul, digital strategy and social media management.
Xakeb
Fashion & crafts
A Senegalese fashion house: authentic African outfits and made-to-measure pieces.
Frequently asked questions
We recommend 2 to 5 posts per month per active network, in addition to community posts (national holidays, industry events). Frequency depends on your budget and your industry. Consistency matters more than volume.
Our creative team produces all the visuals — designs, retouched photos, infographics, short videos. You provide your product photos if needed, we handle the rest.
An engaged audience is built over 3 to 6 months of consistent work. From the first month, the frequency and quality of content visibly improve engagement.
Your networks deserve better than silence
Describe your current networks and your goals — free audit included.
Free digital audit
A complete review of your current online presence — website, search rankings, social media — and the priorities for improving it. No commitment.
Reply within 24 hours