Sensoft

Background

Sensoft is a business software publisher. Solid expertise, a well-regarded technical team — but a fragmented digital presence: an outdated website, inactive social accounts, no advertising strategy. They needed a comprehensive solution, not just a website.

The challenge

“We were doing good work. But nobody knew it, because we didn't exist online.”

Our solution

1. 1Complete website redesign: architecture, design, content — built around software solutions and client use cases
2. 2Definition of a comprehensive digital strategy: personas, key messages, priority channels
3. 3Social media launch: LinkedIn, Facebook — editorial calendar, visual content creation, regular publishing
4. 4Meta Ads and Google Ads campaigns — targeting SME decision-makers, generating qualified leads
5. 5Monthly performance tracking: KPI reports, campaign adjustments, recommendations

Impact

Sensoft now has a coherent, operational digital ecosystem. The site qualifies prospects, social media builds awareness, campaigns generate leads — three levers working together.

For the first time, our prospects find us before we reach out to them.