Sensoft
360° solution — website overhaul, digital strategy and social media management.
Background
Sensoft is a business software publisher. Solid expertise, a well-regarded technical team — but a fragmented digital presence: an outdated website, inactive social accounts, no advertising strategy. They needed a comprehensive solution, not just a website.
The challenge
“We were doing good work. But nobody knew it, because we didn't exist online.”
Our solution
01
Complete website redesign: architecture, design, content — built around software solutions and client use cases
02
Definition of a comprehensive digital strategy: personas, key messages, priority channels
03
Social media launch: LinkedIn, Facebook — editorial calendar, visual content creation, regular publishing
04
Meta Ads and Google Ads campaigns — targeting SME decision-makers, generating qualified leads
05
Monthly performance tracking: KPI reports, campaign adjustments, recommendations
Key results
3 levers
Site + Social + Ads
+180%
Social reach
Leads
Qualified B2B
Impact
Sensoft now has a coherent, operational digital ecosystem. The site qualifies prospects, social media builds awareness, campaigns generate leads — three levers working together.
For the first time, our prospects find us before we reach out to them.
Sales Management
Sensoft
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