SEO & paid search
Get found on Google, starting today and for the long run
Two complementary approaches: SEO for lasting visibility (3-6 months), SEA for immediate results. Together, they cover every use case.
The problem
Being invisible on Google costs you customers every day
Three realities that explain why a well-designed site is not enough.
01
Being on page 2 of Google means being invisible
The vast majority of clicks concentrate on the first page of results. A well-designed but poorly ranked site is simply impossible to find for a prospect searching for your services.
02
SEO without a content strategy stalls
Fixing technical issues is not enough: without a keyword plan or regular content production, rankings plateau after the first quick wins.
03
Poorly targeted SEA burns budget without converting
Campaigns launched without keyword research or dedicated landing pages spend the ad budget on clicks that never turn into customers.
Lasting visibility on Google
SEO takes 3 to 6 months to bear fruit — but once in place, the traffic is free and lasting. It is the most profitable investment in the long run.
Full SEO audit
Technical analysis of the site: speed, indexing, tags, content, internal linking. A detailed report with issues ranked by priority.
On-page optimisation
Rewriting titles, meta descriptions, H1-H3 tags, URL structure. Every page optimised for its target keywords.
Content strategy
Identifying high-potential keywords in your industry. Creating optimised blog articles and service pages.
Backlink acquisition
Building a quality inbound link profile. Partnerships with high-authority Senegalese and African sites.
Local SEO Senegal
Optimisation for geo-targeted searches: Google Business Profile, local citations, location-based keywords (Dakar, Thiès, Saint-Louis...).
Tracking & reporting
Monthly report on rankings, organic traffic and conversions. Continuous strategy adjustments.
Immediate results with Google Ads
While your SEO builds momentum, SEA brings you qualified traffic starting the day after launch.
Google Ads Search
Text ads on Google search results. Immediate visibility on high buying-intent queries.
Keyword targeting
Rigorous keyword selection: exact, broad and negative match. Budget optimised on terms that convert.
Landing pages
Creating dedicated landing pages for campaigns to maximise conversion rate.
What you can expect
Audit & strategy
Full audit of the site and current rankings. Defining the keyword strategy and goals.
Technical optimisations
Fixing critical errors, on-page optimisation of priority pages, tracking setup.
SEA launch
First Google Ads campaign live. Immediate qualified traffic while SEO builds momentum.
Content production
Creating optimised articles and pages. Start of backlink acquisition.
SEO ramp-up
First visible SEO results. Rankings climbing on target keywords. Growing organic traffic.
Use cases
A visibility strategy designed for your trade
Competition on Google varies widely from one industry to another.
Lawyers
Ranking for high-intent local searches ("business lawyer Dakar") rather than relying on word of mouth alone.
DiscoverHealthcareClinics & medical practices
Appearing in Google Maps and local searches at the exact moment a patient is looking for a practitioner nearby.
DiscoverReal estateReal estate agencies
A highly competitive sector on Google Ads: precise targeting avoids paying for clicks from people who are not actually looking to buy or rent.
DiscoverTourismHotels, restaurants & tourism
Capturing last-minute searches with SEA, while building lasting SEO visibility on tourism-related queries.
DiscoverFinanceAccounting firms
Becoming visible on precise searches ("SME chartered accountant") where trust and local rankings weigh heavily in the choice.
DiscoverAdvisoryNotaries
Pages by expertise and regular publications: in advisory work, written content is the only visible proof before the first meeting.
DiscoverYour trade?
The right SEO/SEA strategy depends on the competition in your industry. Describe your business, we will assess it with you.
DiscoverCase studies
Already benefiting from this service
Isometa
Construction & Thermal Insulation
Ranked #1 on Google for its core trade keywords, and cited in AI Overview.
ESMT
Higher Education
65% of enrolled students now come through digital channels.
Nafihatou Voyage
Travel & Tourism
A website that pre-qualifies clients before the first contact.
Frequently asked questions
SEO generally takes 3 to 6 months to show significant results, depending on the competition in your industry and the starting state of the site. SEA, on the other hand, generates traffic starting the day after launch.
No, and no one honestly can — Google's algorithm keeps evolving. We commit to a rigorous method and transparent reporting, not an unsustainable ranking promise.
SEO is a support fee (audit, optimisation, content, backlinks) with no cost per click. SEA adds an ad budget paid directly to Google, on top of our management fees.
The technical work and content already published keep producing traffic, but without regular upkeep (new content, competitive watch), rankings tend to erode over time.
Yes, but the effort varies: a low-competition industry can rank within a few weeks, a saturated one (real estate, healthcare) requires a more sustained content strategy.
Not necessarily. We always start with a technical audit to identify what can be fixed on the existing site before considering a rebuild.
Is your site impossible to find on Google?
Free SEO audit offered for every new client — describe your situation.
Free digital audit
A complete review of your current online presence — website, search rankings, social media — and the priorities for improving it. No commitment.
Reply within 24 hours