Why Google My Business is essential for your business
Google Business Profile is free, powerful and underused. Set up properly, it puts you ahead of competitors in local search — even before your website is optimized.
Idrissa Guiro
Lika Groupe · Dakar
Google Business Profile (formerly Google My Business) is the most powerful, most accessible local SEO tool there is. It's free, simple to set up, and can bring in dozens of customers every month.
What you get with a Google listing
- Appearing in Google Maps for local searches
- An information panel on the right side of search results
- Inclusion in the 'Local Pack' (the top three local listings)
- Customer reviews displayed directly in Google
- Direct call button, directions, website link
Key statistic
Businesses with a complete Google listing get seven times more clicks than those without one. And it's entirely free.
How to optimize your listing
Fill out 100% of your profile: exact name, precise address, phone number, website, hours, description (750 characters), photos, categories. Every field you complete improves your ranking.
Collecting customer reviews
Reviews are the most impactful local ranking factor after geographic relevance. Ask every satisfied customer to leave a Google review — by SMS, email, or in person. A sample message: 'Your review helps other customers find us. It takes one minute — thank you!'
Posting regularly
Google Posts (news, offers, events) signal to Google that your listing is active and maintained. Publish at least one post a week — they're just as visible to visitors as your social media posts.
Take action
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