Digital strategy25 November 2024·5 min read

AI for everything: artificial intelligence in your daily work

AI is no longer reserved for researchers and big companies. It's now in your pocket, on your screen, in your everyday tools — here's how to make the most of it.

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Équipe Lika Groupe

Lika Groupe · Dakar

Artificial intelligence in daily life

ChatGPT put AI within everyone's reach in under 2 years. Today, powerful and accessible tools exist for every function of your business — and most of them are free or very affordable.

Writing and communication

ChatGPT, Claude, Gemini — write professional emails, blog articles, product descriptions, replies to customer reviews, scripts for your videos. In seconds, for the cost of a coffee a month.

Visual creation

Midjourney, DALL-E, Adobe Firefly — generate visuals for your social media, illustrations, ad banners. Without needing a graphic designer's skills.

Real-world use case

An SME that uses ChatGPT for its emails, Claude for its blog articles, and Canva AI for its visuals saves an average of 8 hours of work a week.

Process automation

Zapier, Make, n8n — connect your tools and automate repetitive tasks: sending a welcome email to every new customer, creating a Trello task for every quote request, updating a Google Sheet with every sale.

Analysis and decision-making

Ask ChatGPT to analyze your sales data, interpret your Google Analytics stats, and suggest improvements based on your KPIs. AI becomes an analyst available around the clock.

Important

AI amplifies your abilities — it doesn't replace your judgment. Always review what it generates. It can get facts wrong or miss local context.

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