Local SEO: maximizing your visibility in your area
Local SEO targets customers searching for your services nearby. For shops, independent professionals and franchises, it's often the most cost-effective lever available.
Idrissa Guiro
Lika Groupe · Dakar
'Plumber Dakar', 'restaurant Plateau', 'digital agency Senegal' — these location-based searches make up a growing share of Google queries. Ranking at the top for these terms can transform a local business.
Google's Local Pack (3-pack)
The three business listings that appear at the top of results for local searches — complete with map, reviews and contact details. It's the most visible spot on Google for local searches, ranking even above standard organic results.
Optimizing Google Business Profile
- Fill in 100% of your information — exact name, precise address, up-to-date hours
- Choose the right categories (primary and secondary)
- Add quality photos — the storefront, the interior, the team
- Collect customer reviews regularly
- Publish weekly posts (news, offers, events)
Direct impact
Businesses with more than 50 Google reviews get 47% more clicks than those with fewer than 10. Ask for a review after every successful job, every time.
Location-based keywords on your site
Naturally weave your location into titles, copy and meta descriptions: 'Web agency in Dakar', 'Professional training in Thiès', 'Accountant in Almadies'. Create a dedicated page for each area if you cover several towns.
Local citations
List your business on local directories: Pages Jaunes Sénégal, Jumia, SenDiscount, and directories specific to your sector. Keep your information (Name, Address, Phone — NAP) consistent across every platform.
Take action
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