AFFIC Group
Corporate website overhaul for an investment bank with international ambitions.
Background
AFFIC Group is an investment bank operating across West and Central Africa. Its audience: investors, corporate decision-makers, institutional bodies. The previous site reflected neither the group's premium positioning nor the nature of the transactions it advises on.
The challenge
“In investment banking, first impressions are made online — before the first call even happens.”
Our solution
01
Full positioning and brand identity audit — definition of an institutional editorial line
02
Complete website redesign: architecture, design, typography, colour palette — a coherent, premium identity
03
Service pages structured by line of business: advisory, financing, investment, M&A
04
Content written for a readership of decision-makers — concise, precise, authoritative
05
Optimisation for fintech and finance B2B searches across West Africa
Key results
Premium
Repositioning
5
Service lines
B2B
Corporate
Impact
AFFIC Group now has a corporate website that inspires confidence at first glance. The site is now a central tool in sales pitches and discussions with international partners.
The new site finally reflects the stature of our operations. It lends credibility to every discussion.
Management
AFFIC Group
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