Finance & Investment Banking
AFFIC Group
Corporate website overhaul for an investment bank with international ambitions.
- Industry
- Finance & Investment Banking
- Type of site
- Showcase websites
- Service
- Corporate website redesign
- Year
- 2025
- Repositioning
- Premium
- Service lines
- 5
- Corporate
- B2B
Background
AFFIC Group is an investment bank operating across West and Central Africa. Its audience: investors, corporate decision-makers, institutional bodies. The previous site reflected neither the group's premium positioning nor the nature of the transactions it advises on.
The challenge
“In investment banking, first impressions are made online — before the first call even happens.”
Our solution
- 1Full positioning and brand identity audit — definition of an institutional editorial line
- 2Complete website redesign: architecture, design, typography, colour palette — a coherent, premium identity
- 3Service pages structured by line of business: advisory, financing, investment, M&A
- 4Content written for a readership of decision-makers — concise, precise, authoritative
- 5Optimisation for fintech and finance B2B searches across West Africa
Impact
AFFIC Group now has a corporate website that inspires confidence at first glance. The site is now a central tool in sales pitches and discussions with international partners.
The new site finally reflects the stature of our operations. It lends credibility to every discussion.
Same need?
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