LAME

Background

LAME — Laboratoire Africain de Métrologie et d'Essais — is a calibration laboratory accredited to ISO/IEC 17025 by SOAC (the West African Accreditation System) and ISO 9001-certified by Bureau Veritas. Instrument calibration, gas detection and analysis, and metrology training: sharp technical expertise that, until now, was hard to find online for industrial clients used to checking an accreditation before signing.

The challenge

“In our line of work, a client checks our accreditation before calling us — it still had to be easy to find.”

Our solution

1. 1Bilingual French/English showcase website, built for industrial and laboratory clients
2. 2Structured presentation of the three business lines: calibration, gas detection and analysis, training
3. 3Accreditations and certifications (ISO/IEC 17025 SOAC, ISO 9001 Bureau Veritas) featured on the homepage
4. 4Technical catalogue of calibration services by domain (electrical, pressure, temperature, weights and masses)
5. 5SEO for metrology and calibration searches across West Africa

Impact

LAME now has a website that puts its accreditations front and centre from the first visit, with calibration services detailed by technical domain — a credibility tool for clients who check an accreditation before signing a contract.