Sud Solar System

Background

Sud Solar System is a solar energy company based in Ziguinchor, in the Casamance region. It sells and installs photovoltaic equipment — inverters, batteries, electrification kits, solar lighting — for individuals, businesses and institutional donors, including rural electrification projects in isolated villages across the south of the country. The site had to speak to three very different audiences without blending them, and make a technical catalogue of about twenty references easy to navigate.

The challenge

“An individual homeowner, a company and an institutional donor aren't looking for the same thing on our site — until now, they all landed on the same page.”

Our solution

1. 1Site architecture built around three dedicated journeys — Individuals, Businesses, Donors — each with its own messaging and its own form
2. 2Product catalogue structured by technical category (inverters, batteries, electrification kits, lighting, payment options), each with its own page and a quote request
3. 3Bilingual French/English site for international contacts (donors, cooperation agencies)
4. 4Interactive map of the areas served across Casamance and eastern Senegal
5. 5Study-request and quote forms tailored to each visitor profile

Impact

Sud Solar System now has a website that clearly separates its three audiences and shows its real footprint across Casamance and eastern Senegal. The technical catalogue is organised by category, with a quote request on every product.