Dimat Médical

Background

Dimat Médical has been distributing medical materials, equipment and consumables in Dakar since 2017. Its previous site only showed generic range thumbnails, all linking to the same page: out of 48 products actually sold, none had a page, a dedicated URL, or a way to request a quote.

The challenge

“Customers only saw a photo and a name — there was no way to request a quote for a specific product.”

Our solution

1. 1Rebuilt the catalogue with a dedicated page for each of the 48 products, organised into 8 categories — operating-room equipment, diagnostics, medical furniture, consumables, small instrumentation…
2. 2Full spec sheets (specifications, brand) for the laboratory analysers, sourced from manufacturer documentation
3. 3Contextual quote request form: each request carries the product or range the visitor was already viewing
4. 4News blog and SEO for the medical-equipment keywords used in Senegal

Impact

Dimat Médical now has a complete online catalogue that can be browsed product by product, with a quote-request channel that did not exist in any form before.