Meditechs
Certified diagnostic equipment, reagents and laboratory consumables.
Background
Meditechs Groupe distributes diagnostic equipment, reagents and laboratory consumables across Senegal and West Africa, spanning five fields — biochemistry, haematology, microbiology/PCR, rapid diagnostic tests, toxicology. The site needed a browsable technical catalogue, a catalogues page and a quote channel that didn't rely on a phone call.
The challenge
“Customers had to call us just to find out whether we carried a given reagent or analyser.”
Our solution
01
Product catalogue structured by field — biochemistry, haematology, microbiology/PCR, rapid diagnostic tests, toxicology
02
A "Catalogues" page to host technical documentation
03
Quote request form, reachable from every product and range page
04
News blog for company announcements — certification, equipment donations, new ranges
05
SEO for medical-diagnostics keywords
Key results
6
Diagnostic products
5
Fields covered
3
News articles published
Impact
Meditechs now has a technical catalogue that can be browsed online, with a direct quote channel and a news section to announce certifications and new products — without depending on a phone call.
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