Coaching & training
Institut Merry Ba
A coaching school in Dakar: training and support for individuals and businesses.
- Industry
- Coaching & training
- Type of site
- Showcase websites
- Service
- Showcase website + SEO
- Year
- 2026
- Programmes in the catalogue
- 17
- Client testimonials
- 9
- Partners listed
- 20
Background
Institut Merry Ba trains and coaches individuals and businesses in Dakar — coaching, leadership, public speaking, NLP. Its programmes used to travel by word of mouth only, with no catalogue to compare them and no detailed page per programme.
The challenge
“Our programmes travelled by word of mouth — there was no catalogue for businesses to compare what we offer.”
Our solution
- 1Catalogue of 17 programmes — one-on-one coaching, leadership masterclasses, NLP certification, soft-skills workshops
- 2Detailed page per programme: duration, format, financing, certification
- 3Profile of coach Merry Ba, the partner network and client testimonials
- 4News blog and contact form
- 5SEO for coaching and professional-training keywords in Senegal
Impact
Institut Merry Ba now has a training catalogue that can be browsed online, with a detailed page per programme — a resource that previously existed only in direct sales conversations.
Same need?
We can do the same for you.
Our experience in this industry applies directly to your project.
