Institut Merry Ba
A coaching school in Dakar: training and support for individuals and businesses.
Background
Institut Merry Ba trains and coaches individuals and businesses in Dakar — coaching, leadership, public speaking, NLP. Its programmes used to travel by word of mouth only, with no catalogue to compare them and no detailed page per programme.
The challenge
“Our programmes travelled by word of mouth — there was no catalogue for businesses to compare what we offer.”
Our solution
01
Catalogue of 17 programmes — one-on-one coaching, leadership masterclasses, NLP certification, soft-skills workshops
02
Detailed page per programme: duration, format, financing, certification
03
Profile of coach Merry Ba, the partner network and client testimonials
04
News blog and contact form
05
SEO for coaching and professional-training keywords in Senegal
Key results
17
Programmes in the catalogue
9
Client testimonials
20
Partners listed
Impact
Institut Merry Ba now has a training catalogue that can be browsed online, with a detailed page per programme — a resource that previously existed only in direct sales conversations.
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